Tumblr: global active usership 2014, by age Most popular categories on Pinterest in the U.S. Pinterest usage frequency in Sweden by gender 2018 Pinterest gender distribution of global signups 2016 Pinterest usage in Norway 2019, by device Pinterest usage in Denmark 2017, by device Pinterest penetration rate in the Netherlands 2015-2018, by age group dollars, Pinterest ranked in 14th place, ahead of eBay, JD Health, and Peloton. dollars.Īs of June 2021, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. Additionally, in the first quarter of 2022, the social media platform reported a net loss of over five million U.S. The majority of this revenue was generated in the United States. dollars in global annual revenue, a significant rise from the previous year’s result of 1.69 billion U.S. Overall, Pinterest received a total score of 78 out of 100 index points.įor the financial year 2021, Pinterest generated over 2.5 billion U.S. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for almost a third of all users, followed by women aged 18 to 24 years.Īccording to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns.Īs of January 2022, significantly more women than men used Pinterest, with women making up over three-quarters of its user base. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. In the first quarter of 2022, Pinterest had a total of 433 million monthly active users (MAUs) worldwide, an increase of two million users from the previous quarter. Ranking second was Brazil, with 28 million users, followed by Mexico, Germany, and France, respectively.
As of January 2023, there were over 84 million Pinterest users in the United States, making it the country with the most Pinterest users by far.
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